User Experience, the more you try knowing about it, the more you learn about it. Sometimes, even the most advanced ones fail, and sometimes the simplest ones win.
Hitting the correct balance between them, is what creating ideal User Experience is all about.
You need to keep it simple for the User to comprehend, but you’ve to put some surprises for the consumer to be amazed!
So, definitely, UX is the first thing your consumer will go through, and this will create your brand in the consumer’s mind, much before you realize it.
Heard that saying ‘First Impression is the Last Impression’, well, yes. It does hold true.
That said and done, but to create a wonderful User Experience, you need to test your UX. And here are some ways which can come handy:
- Research and Relate to The UsersYou have to know your target market, all in and out. Whatever is there on your website/app, should suit the ideal persona of your target market.
Example: If your website is targeted towards sharing recipes and has middle aged women as your target market, inserting a nice little live chat box will be a cherry on the top. This would increase the interactions on the website. But trying the same strategy for a Football blog, might not be the best idea.
So, your test starts with researching the behavior of your ideal consumer, and thereon everything should follow these results.
But remember, you under-do it, and the consumer won’t even visit your website.
You overdo it, you’ll sound clichéd. So, hit the right balance.
- Clarity:Make it clear to the user what you want out of the study. Avoid ambiguity of the thoughts and be focused.
When putting your website/app at a test, clarify things clearly to the people you’re using to test it.
These people should be devoid of any pressure to perform and know exactly what you’re looking for.
- Authenticity of Users:Use Beta Testing, but always take assistance from real users.
The point is, no matter how well you know your product. You can never judge it from the consumer’s perspective.
This is because unconsciously you do have certain biases regarding your product.
So, test your app/website via a beta version, and let the real users enlighten you with real user reviews!
- User Friendly Testing:Give opportunities to users to give a proper objective feedback.
Create a hassle free platform for them so that they can provide feedback without any resistance.
Notify them that their personal information will be kept confidential or don’t make it mandatory to fill out personal information at all.
Provide them with static pictures and instructions on about how to fill up certain forms and documents and most importantly provide them a clear notion for their being invited to fill the forms.
Be nice and polite to the users as they are doing you a favor by experimenting with you and providing you a feedback. A Thank you and please would definitely suffice.
- Create a Prototype:Adding and removing things from the final product are definitely possible and can be done. But, it adds up more hassle and may hinder the initial growth of your app/website.
Instead, use a Beta version, or a prototype, to know the depth of the waters.
This would put your core product to the consumer’s test, without actually incurring any huge damages.
And, as you start getting insights from your target market, redo the thing, tweak the app, and re-launch as a finished product.